SERVICES

RETAIL AUDIT SURVEYS

CAP acts as an extended arm to your marketing department. With dedicated professionals at your service, thousands of stores can be covered in short periods of time. This will not only allow clients to focus on the core business, but will give them the ability to have up to date data to help make effective changes.

MYSTERY SHOPPING PROGRAMS

The main goals of any MSP include information gathering, knowledge, and strategic business intelligence.

Mystery Shopping Programs are usually a short-term project of 1-3 months in length; could be price audits or information used by corporate offices for marketing research purposes only.

Most Used By Those Who
1. Need quick information about themselves or their competition to meet a specific short-term goal
2. Have a limited budget
3. Desire to test the proficiency of secret shopping and a vendor's performance before proceeding
4. Acquire data on an ongoing basis, but it is not used for behavior modification

Past Results Achieved
1. Understand the brand presence of a manufacturer in large home improvement environments
2. Assess the encroachment of another brand into a grocer
3. Price audit weekly in order to assure the client has the lowest priced products for circulars

MERCHANDISING

Dedicated CAP Field Officers provide Merchandising services. Distribution and installation of Point of Sale material is done professionally depending on each stores requirement. Branding is mostly useful for new product launches and promotions. CAP provides smart branding by focusing on what is needed in each outlet and placing the POSM in its appropriate location maximizing brand visibility. Dedicated teams are assigned to new clients. In order to maintain a strong presence in the market continuous branding and maintenance needs to take place.

SAMPLING

CAP provides clients with trained professionals who will cater to there needs by sampling the products with a smile! A sure way to market any new product.

PROMOTIONS

From in store campaigns to outdoor programs, CAP develops and executes various promotional activities. Whether it is a launch of a new product or a sales campaign we can help you reach the desired target market with a creative twist.

INCENTIVE AND LOYALTY PROGRAMS

CAP designs dealer loyalty programs tailored for each product and brand. Deployment of the incentive scheme with rewards is all provided in addition to analyzing the success of the program.

ROAD SHOWS

CAP manages all Road Shows from A to Z. From negotiating shopping mall prices to analyzing the effectives of the show, CAP offers a complete solution and handles all related project management.